01 · Website & search
Get found by the right buyers
Technical SEO, faster pages, clearer product and capability pages, and helpful guides that rank in Google.
- Technical SEO, page speed, redirects and structured data
- Product and capability pages buyers can act on
- Resources hub with buyer guides
- Google Business Profile and directory plan
02 · Leads & measurement
Know which marketing brings business
Quote forms that work, a lead source on every inquiry, Google Analytics, and a dashboard your team can read.
- Quote form rebuilt, with a thank-you page
- Google Analytics 4, Tag Manager and Search Console
- Live dashboard and a weekly email report
03 · Google Ads & paid search New
Pay for inquiries, not just clicks
Search campaigns built around the queries buyers type when they are ready to request a quote, measured all the way to the inquiry.
- Account review, or a new setup in your own Google Ads account
- Conversion tracking tied to GA4 and the lead source on each inquiry
- Search campaigns on buyer-intent keywords, with negative keywords to cut waste
- Shopping or Performance Max for brands with a product catalog
- Monthly report on spend, inquiries and cost per inquiry
04 · AI assistant visibility
Show up when buyers ask AI
Set your site up so ChatGPT, Perplexity and Google’s AI Overviews can find and accurately describe your business.
- AI assistant visibility check
- AI assistant guide file and business profile
- Ongoing monitoring of how assistants describe you
Book a free AI-Visibility check
05 · Social & commerce
Build presence where buyers are
LinkedIn company pages and leader profiles, Instagram, Facebook and TikTok content, TikTok Shop, and Amazon storefronts.
- One-time setup per channel, then a monthly plan
- Nothing published without your approval
- See channel plans