Rebuilding a 125-year-old manufacturer for modern search and modern buyers.
A trusted manufacturer. An outdated website.
Dated template
A 2016-era theme with a stock-photo hero and long blocks of text.
Outdated claims
Discontinued products and inaccurate sustainability wording still on the site.
Search sent buyers to old pages
Google traffic landed on legacy pages with old contact details.
Missing pages for key searches
No pages for shower steamers or home care and household products.
Thin and duplicate pages indexed
Placeholder and duplicate pages diluted search relevance.
Legacy homepage, archived July 2026.
From legacy template to a modern brand experience.
Stock imagery, a carousel and dense copy, with no clear call to action, replaced by clear positioning, proof points up front and a quote request one click away.
A complete website transformation.
Homepage redesign
A new brand homepage with clear positioning, proof points and a built-in quote form.
15 product landing pages
A dedicated, search-focused page for every product line, including two new ones.
SEO optimization
Keyword-led titles and headings, structured data, image alt text and faster load times.
Legacy migration
20 legacy URLs redirected so Google and old links land on current content.
Content accuracy
Discontinued products, outdated claims and old vendor details removed site-wide.
Search measurement
Google Search Console verified, sitemap submitted and priority pages sent for indexing.
One page for every search a buyer makes.
Each product page follows the same five-part structure, built to rank for one product search and turn that visit into a quote request.
Keyword-led headline
e.g. "Private Label Bath Bomb Manufacturer", with proof stats.
Three reasons to choose Coughlan
Short, scannable differentiators.
Related formats
Links across the product range keep buyers exploring.
FAQ with structured data
Eligible for Google's rich results.
One clear call to action
Request a quote or sample.
Hover to scroll the pageBuilt to capture product searches on Google.
New: Shower Steamers and Home Care & Household Products had no page at all. They now target searches the old site could not rank for.
Technical and on-page SEO, done properly.
Lighter homepage code
427 KB down to 137 KB
Pages with schema markup
Service and FAQ structured data
Images given alt text
Visible to Google Images
Thin or duplicate pages
Removed from Google's index
- Keyword-targeted page titles and meta descriptions
- Caching, minified code and lazy-loaded images for speed
- Keyword-led H1s, e.g. "Bath Bomb, Tablet & Home Care Contract Manufacturing"
- XML sitemap cleaned and submitted to Google
- Cleaner web addresses: /tablets-bath became /bath-bombs
- Internal links between related product pages
Old search traffic now lands on the new site.
Google and old bookmarks were still sending buyers to outdated pages. We mapped 20 legacy URLs to their closest current page with permanent (301) redirects, so existing rankings carry over.
Set up to prove results.
- Google Search Console verified on the client's own account
- Updated sitemap submitted
- Priority pages sent to Google for indexing: Bath Bombs, Shower Steamers, Home Care
- Baseline recorded to track clicks and quote requests page by page
Google search clicks in the 3 months before launch
Product pages now tracked individually
The wider engagement.
As Coughlan's fractional business development executive, Claraxis Group worked across brand, channels and the factory floor.
Brand & story
Brand positioning and storytelling for B2B buyers and consumers.
Channels in sync
LinkedIn, Shopify, TikTok Shop and Amazon aligned under one business.
Ad spend ROI
Targeted influencer partnerships that turn ad spend into return.
Factory FP&R
Facility performance & reliability enhancement and a visual site map.
Investor pitch
An investor pitch deck and a refreshed executive LinkedIn presence.
Is your website working as hard as your business?
We redesign websites, build search-focused product pages, migrate legacy sites without losing traffic, and set up the measurement to prove it.